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Jogja Bootcamp 2008 (part4): create an internet traffic based community



By  *tresdivine*     1:55 PM     
Traffic Based Community by the www.think.web.id's two co-founders; Mr. Ramya and Ms. Anantya, in a interesting photographic presentation that is just what design is all about.

1. consumer/client traffic: mencari client baru lebh cepat 6x dari pada mempertahankan client. perbandingannya 1:6
2. people power: lebih banyak orang, lebih kuat
3. maintaining traffic: buat menjadi repeated visitor, visitor jadi costumer and costumer yang tadi bisa membuat visitor2 jadi costumer2. and the list goes on. traffic+community=costumer
4. fungsi dasar: source database (that main money making machine of yours), next strategy base (to renew or correct your data with better marketing strategy, etc), research/survey (feedback dari costumer)
5. salesman: costumer is your salesman, your competitor's costumer is their army. "its an open war" quote dari Mr.Ramya
6. Apa yg bisa kita dapatkan DARI costumer:: A) Database: i) basic profile of costumer- bisa meningkatkan kedekatan antara seller and buyer ii) detail profile, B) Demographic: melihat main costumer kita siapa, lalu menyesuaikan barang dengan costumer. C) Habitual: gunakan habit costumer untuk umpan buat mereka disaat yg tpat sesuai habit mereka D) Favorites: polling
7. Apa yg costumer dapatkan. contoh: latest info, direct contact, info sharing, special promo.
8. costumer community: A) tau objektif anda, apa problemnya, apa solusinya B) buatlah: tentukan positioning, bentuk web community itu C) Jalanin: komunikasi, beri informasi, bangun kepercayaan, etc.
9. Objektif dong!: tujuan > brand awareness, create costumer loyalty, analytic > what to make
10. Buat dong!: A) Community Types: natural community(deviantart.com, photography.com), sponsored community (lalightsindiefest.com) B) Function Type: regular membership, forum, mailing list, groups, social network, etc.
11. Jalanin dong!: communication (direct, quick respond, transparent-tidak memoderasi), informasi (give and get, member share), trust (qualified info, helpful), Offline (gathering, call phone, etc). tapi kalau costumer males ber-komunikasi:
12. ukur web kamu: visitor, page views, referrer, conversion, sarana: free/pay software (webalizer: human visits+robotics-worm, awstat: human visits, google analytic: for analyzing)
13. tips: jadi dalang - ada di balik layar tapi bukan dikatator, tahu kapan bertindak-when to stop when to begin, critical mass-komunitas bisa jalan sendiri, akui kesalahan (be trasparent), say thanks, remember its a long term relationship, web 2.0 era of latest technology, value add.

please visit their website ::click here::
or check out one of their charming web work for children with cancer in indonesia ::here::

About *tresdivine*

An explorer driven by curiosity. This blog is one of the longest commitment she manage to keep.